Last week some of the team had the pleasure of meeting Samantha Campbell, a young entrepreneur from South Wales who is taking on the fashion industry by creating clothes for real girls and women. Samantha started her business Sazzmatazz “for the woman who doesn’t compromise her curves for style.” Her limited edition unique pieces that can’t be found anywhere else.
Samantha started her business with a bursary from the Vale of Glamorgan Council after years of trying to find young, fashionable clothes to fit her figure. After much frustration of not finding the right fitting outfits to wear in high street shops Samantha thought she could do it better, and started drawing her own designs. Soon she was working with a factory in China to manufacture designs for jeans, dresses and tops for curvy girls and selling online.
Samantha is very passionate about challenging young women’s negative body image which is an issue faced by 94% of girls in Wales according to Full Circle’s recent survey Fundamental Rights: The Experiences of Girls in Wales. Samantha shared her experiences of bullying and low self-esteem in her youth, which she says she doesn’t want any other young person to have to go through. Samantha is passionate about helping girls feel comfortable in the skin they’re in and feeling beautiful no matter their size or shape.
At Full Circle we believe in tackling negative body image, understanding that this issue can cause low self-esteem, confidence and even lead to mental health problems. In an age of technology overload, the constant pressure young people face from the media and advertising imagery can create a skewed perception of what is a healthy body, and leave young people feeling as though no matter what diets they try, beauty regime they undertake, or latest fashions they buy, will never live up to the images they see in magazines or on Instagram.
We are excited to announce that in 2017 we will be partnering with Samantha to run a body image project with girls in Cardiff, exploring healthy body image, understanding how the media portrays girls and women, and designing our own clothes for women and girls of all shapes and sizes, culminating in a catwalk show for real women!